How Toys"R"Us store associates are bridging the gap between online and in-store
With incumbents like Amazon and Walmart offering flexible shipping, returns, and product availability, Toys”R”Us customers would visit Toys”R”Us and showroom, then buy the product online, and ship-to-home. Toys”R”Us, a global brand once known as a “category killer”, understood the need to offer a more seamless shopping experience for their customers no matter the channel. The challenge to bring decades-old legacy systems into the cloud-first, mobile-first age has up until now been expensive, acquiring extensive manpower and years to execute.
Toys”R”Us partnered with Tulip to take several, disparate legacy systems to simplify, normalize, and centralize data using our out-of-the-box omnichannel Commerce Engine. With Tulip-enabled iPad and access to the Toys”R”Us product catalog, store associates are able to provide the information customers need quickly and seamlessly. From real-time access to product details and features, to inventory availability and customer reviews, the introduction of the product catalog has yielded a double-digit lift in overall basket size.
Having Tulip’s mobile and cloud platform in place to integrate with existing, legacy infrastructure makes it easy for Toys”R”Us to augment the in-store experience. In fact, they’ve been able to easily add mobile POS to the mix, enabling store associates to transact from anywhere in the store and ship-to-home or ship-to-store to close the sale.
You might like: How store associates using simple tools can bridge the gap and create consistency from the store to head office.
Read more Watch the Video